Apollo Munich, a joint venture between the Apollo Group of Hospitals, a synonymous name in healthcare sector and Munich Health, new business segment of Munich Re, Europe’s leading insurer and reinsurer, has joined health insurance sector in India as one of the pure health insurance companies. Both its parents make a unique combination, which cannot be replicated by any other health insurance company in India.

It is only through this parentage that Apollo Munich is able to understand the healthcare financing need of the country. This unique blending brings in products and services for the citizens of India that is properly researched and understood. A few of the products that are already in the market reflect the blended advantage of both its parents—specialists in their respective field of healthcare and insurance.

Market research and statistics show that $40 billion is spent for the healthcare by the people of India and only $2 billion out of this $40 billion is financed by health insurance in India. Thus, there is a huge difference of $38 billion, which is directly proportional to the untapped growth of health insurance in the country. Apollo Munich has entered health insurance sector as a pure health insurance company to Uncomplicate it for the people of India, so that the number of uninsured can be reduced.

Apollo Munich entered this segment, when there was a need of some serious players to enter and spread awareness in the Indian market. In their efforts to reduce the number of people paying out-of-pocket expense, Apollo Munich has started several TVC, aired across NEWS and entertainment channels, banners and online campaigns to educate people about the benefits of its products and services.

The company undergoes its name change from Apollo DKV to Apollo Munich in the first quarter of 2010; because of its partner, Munich Re that has decided to offer healthcare services through Munich Health. Apollo Munich has emerged with the philosophy of 'Let's Uncomplicate', which is not considered to be a position but the belief and the journey of the company.

This philosophy has been intended because people in India do not see health insurance to be an ideal vehicle to finance medical expenditure. Apollo Munich, a straightforward, user-friendly and hassle-free health in¬surance company, promises people to take the fear out of faces, the jargon out of words, the bitter out of medicine, the confusion from claims and trouble out of treatment.